Microsoft has officially opened pre-orders for its latest AI-powered Surface devices in Thailand, marking a significant step in bringing advanced computing technology to the Southeast Asian market. The new Surface Pro 11th Edition and Surface Laptop 7th Edition, dubbed Copilot+ PCs, are now available for pre-order starting July 11, 2024.
These cutting-edge devices are being touted as the fastest and most intelligent Windows PCs on the market, leveraging Microsoft’s AI capabilities to enhance user experience and productivity. The pre-order period will run until August 5, with general availability set for August 6, 2024.
Surface Pro 11 and Surface Laptop 7 in Thailand

The new Surface lineup showcases Microsoft’s commitment to pushing the boundaries of AI integration in personal computing. Both the Surface Pro 11th Edition and Surface Laptop 7th Edition are powered by Snapdragon X Elite and X Plus processors, delivering unprecedented performance and AI capabilities.
Key features of the new Surface devices include:
- AI-enhanced experiences powered by Copilot.
- Superb performance with Snapdragon X Elite and X Plus processors.
- All-day battery life.
- Thin, light, and aesthetically pleasing design.
The Surface Pro 11th Edition continues to redefine the 2-in-1 PC category, offering a versatile device that can replace a tablet, laptop, and even power a multi-monitor setup. It boasts a 13″ display with optional OLED and HDR technology, providing immersive visuals and peak brightness. The device supports up to three external 4K displays and includes two USB 4 ports for enhanced connectivity.
Performance-wise, the new Surface Pro is a powerhouse, delivering speeds up to 90% faster than its predecessor, the Surface Pro 9. This significant boost in performance makes it an ideal choice for multitaskers and power users who demand the best from their devices.
The Surface Laptop 7th Edition, available in 13.8″ and 15″ models, brings the same AI-accelerated power to a more traditional laptop form factor. It offers 86% faster performance compared to the Laptop 5, catering to users who prefer a classic laptop design without compromising on cutting-edge technology.
Surface pre-orders and pricing
Thai consumers can pre-order these devices through authorized retailers, including Advice, BaNANA, DKAN, JIB, IT City, and Microsoft authorized stores on popular e-commerce platforms Shopee and Lazada. Listed are the prices for the Surface devices as listed by Microsoft.
All prices indicated below are in THB
| Models | |
| Surface Pro 11th Edition | |
| Snapdragon X Plus, 16GB RAM, 256GB SSD Available in Platinum |
฿40,900 |
| Snapdragon X Plus, 16GB RAM, 512GB SSD Available in Platinum and Black |
฿48,900 |
| Snapdragon X Elite, 16GB RAM, 512GB SSD, OLED display Available in Platinum and Black |
฿59,900 |
| Snapdragon X Elite, 16GB RAM, 1TB SSD, OLED display Available in Black |
฿67,900 |
| Snapdragon X Elite, 32GB RAM, 1TB SSD, OLED display Available in Platinum |
฿89,900 |
| Surface Laptop 7th Edition – 13.8” | |
| Snapdragon X Plus, 16GB RAM, 256GB SSD Available in Platinum |
฿41,900 |
| Snapdragon X Plus, 16GB RAM, 512GB SSD Available in Platinum and Black |
฿49,900 |
| Snapdragon X Elite, 16GB RAM, 512GB SSD Available in Platinum and Black |
฿56,900 |
| Surface Laptop 7th Edition – 15” | |
| Snapdragon X Elite, 16GB RAM, 256GB SSD Available in Platinum |
฿52,900 |
| Snapdragon X Elite, 16GB RAM, 512GB SSD Available in Black |
฿59,900 |
For those attending the Commart Mega Tech event from July 11 to 14 at BITEC Bangna, pre-orders can be placed at the BaNANA booth or online via DKAN’s official stores.
Microsoft’s outlook in Thailand
This launch underscores Microsoft’s commitment to bringing advanced AI-powered computing solutions to the Thai market. By integrating AI capabilities into their flagship devices, Microsoft is not only enhancing user experience but also paving the way for new possibilities in productivity, creativity, and entertainment.
The introduction of these AI-powered Surface devices in Thailand represents a significant milestone in the country’s tech landscape. It offers Thai consumers and businesses access to cutting-edge technology that can revolutionize how they work, create, and interact with their devices.
As the pre-order period begins, it remains to be seen how Thai consumers will respond to these new offerings. However, with the promise of unparalleled performance, AI-enhanced experiences, and the trusted Surface brand, Microsoft seems poised to make a significant impact in the Thai PC market.
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