Microsoft has named veteran technology leader Jonathan Que as the new Country Manager for the Philippines, underscoring the company’s ambition to accelerate AI and cloud-driven digital transformation across one of Southeast Asia’s fastest-growing digital economies. With more than 25 years of experience building cloud and enterprise markets in the region, Que is stepping into a role that will shape how Filipino organizations harness Microsoft’s integrated ecosystem of cloud, data, security, and AI technologies in the years ahead.
A New Chapter for Microsoft Philippines
Microsoft has officially appointed Jonathan Que as Country Manager for the Philippines, succeeding outgoing leader Peter Maquera and taking charge at a pivotal moment for the country’s digital landscape. The move signals Microsoft’s intent to deepen its local presence and expand its role as a strategic partner for government, enterprises, and small businesses as they modernize with AI and cloud technologies.
Que is widely recognized for his ability to build markets from the ground up, rapidly scale organizations, and turn digital ambition into measurable business outcomes, making him a strategic fit for Microsoft’s next phase of growth in the Philippines.
Focus on AI, Cloud, and Frontier Firms
In his new role, Que will lead a team tasked with accelerating the adoption of artificial intelligence and cloud platforms across industries ranging from financial services and retail to manufacturing and the public sector. Microsoft describes the Philippines as an emerging hub for “frontier firms” — organizations that combine human ingenuity with advanced AI to redefine what’s possible in their markets.
Microsoft ASEAN President Mayank Wadhwa emphasized that under Que’s leadership, the company aims to empower Filipino businesses and communities to innovate faster, drive sustainable economic growth, and create new opportunities at scale. This includes using Microsoft AI to augment local talent, modernize operations, and help organizations compete regionally and globally.
Que’s Vision: Inclusive and Impactful Innovation
Que has framed his appointment as both a professional milestone and a mission to support inclusive progress across the Philippines. He highlighted his passion for working closely with customers, partners, and communities to unlock the full potential of Microsoft’s cloud, data, security, and AI stack.
His stated goal is to help build “a future where every Filipino is empowered to thrive,” positioning technology not just as a business enabler but as a driver of nationwide impact, skills development, and digital inclusion. In practice, this likely means continuing to invest in skilling programs, partner enablement, and cloud modernization projects that support both large enterprises and smaller organizations.
Deep Experience Across Global Tech Leaders
Before joining Microsoft , Que held senior leadership roles at a series of major technology and cloud companies, giving him a 360-degree view of the enterprise technology landscape. His career includes leadership and sales roles at IBM, Hewlett-Packard (HP), Dimension Data, VMware, Amazon Web Services (AWS), and regional cloud specialist eCloudvalley (ECV).
Across these roles, Que built a reputation for overachieving growth targets, winning large enterprise deals, and leading teams through major technology shifts such as virtualization and cloud computing. That background positions him to guide Filipino organizations as they navigate the next shift: scaling AI responsibly on top of modern cloud infrastructure.
Building on A Solid Foundation
Que steps into the role after outgoing Country Manager Peter Maquera, whose tenure helped lay a strong foundation for Microsoft’s continued expansion in the Philippines. Under Maquera’s leadership, Microsoft strengthened its brand as a trusted digital transformation partner, grew its local ecosystem, and helped organizations adopt cloud and collaboration solutions at scale.
With that groundwork in place, Que inherits a maturing yet still rapidly evolving market where cloud adoption is accelerating and AI interest is surging among both enterprises and the public sector. His task will be to help move customers from experimentation and pilots into broad, production-grade deployments of AI-infused applications and services.
Strategic Implications for the Philippines
For the broader Philippine tech ecosystem, Que’s appointment reinforces the country’s growing status as a regional innovation hub. Microsoft’s focus on frontier firms suggests a strategy that goes beyond basic cloud migration to advanced use cases like AI-driven customer experiences, intelligent operations, data-driven decision-making, and industry-specific solutions.
As organizations in the Philippines invest in AI, cybersecurity, and modern workplace solutions, Microsoft’s local leadership will play a critical role in shaping best practices, responsible AI adoption, and skills readiness for the next generation of tech workers. With Que at the helm, Microsoft aims to turn that momentum into long-term, inclusive digital progress for the country.
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