Microsoft is positioning Copilot in Edge as a built‑in, AI‑powered shopping assistant designed to tackle the chaos of holiday gift buying directly from the browser. Effectively, Microsoft Edge turns Copilot into your holiday shopping sidekick. The experience lives in the Copilot pane in the top-right corner of Edge and is currently rolling out to users in the United States.
Instead of juggling multiple extensions, price‑tracking websites, and endless tabs, Edge now tries to consolidate everything into a single, conversational interface. The goal is to help shoppers save time and money while feeling more confident about when and where they buy.
Shopping tools now built into Copilot
Microsoft is moving its existing shopping features—Cashback, Price Comparison, Price History, Product Insights, and Price Tracking—directly into Copilot in Edge. These tools used to feel like separate helpers sprinkled across the browser; now they surface together when you interact with Copilot on supported retailer pages.
When you land on a compatible product page, clicking the Copilot icon opens a product insights card with several key pieces of information. You can see how the current price compares across other retailers, whether the item has been cheaper recently, and summarized insights that can nudge you toward or away from a purchase.
How the product insights card works
The product insights card in Copilot effectively becomes your real‑time research sheet for the item in front of you. It can show a price comparison view, so you immediately see if another store is undercutting the price, along with a price history chart that reveals whether you’re buying at a peak or a dip.
On top of that, Copilot can surface product insights—contextual details to help you understand the value of the item, not just the number on the price tag. Because the experience is conversational, you can ask follow‑up questions in the same pane, like whether you should wait for a better deal or what similar alternatives exist.
Price tracking and alerts inside Microsoft Edge
Price tracking is now wired directly into Copilot in Edge so you can “set it and forget it” on items you’re watching. From the insights card, you can turn on price alerts for a product and let Edge notify you when the price drops to a more attractive level.
This kind of native tracking is especially useful during the holiday season, when prices can fluctuate wildly around Black Friday, Cyber Monday, and last‑minute sales. Instead of constantly refreshing pages or relying on email promos, you get timely alerts from within the browser as you go about your normal browsing.
Copilot Mode adds proactive deal hunting
On top of the standard Copilot experience, Microsoft is pushing Copilot Mode in Edge as a more proactive, always‑on companion for deals. For users in the US, Copilot Mode can now step in and notify you if a better price is available at another retailer or if cashback offers are available on what you’re viewing.
This is aimed squarely at the classic holiday problem of having ten tabs open comparing similar products. Instead of manually scanning each site, Copilot Mode can surface a “better deal available” prompt and highlight cashback opportunities you might otherwise miss, letting you reroute those savings into more gifts (or a treat for yourself).
Control and privacy: toggling Copilot Mode
Importantly, Copilot Mode is opt‑in—you can turn it on from Microsoft’s Copilot Mode site and then manage it from within Edge settings. If you prefer a more traditional browsing experience, you can leave Copilot Mode off and still use Edge as usual without proactive deal prompts.
This gives shoppers a spectrum of assistance levels: from no Copilot, to on‑demand Copilot in the sidebar, to full Copilot Mode proactively surfacing savings. Microsoft emphasizes that you remain in control of when that extra layer of AI‑driven shopping help is active.
Availability and platform support
Right now, the enhanced shopping experience in Copilot in Edge—including Cashback, Price Comparison, Price History, Product Insights, and Price Tracking—is available to users in the United States. Feature behavior can still vary based on the specific website you’re visiting, so not every retailer page will light up with the full set of tools.
If you’re on a Windows PC, Edge is already installed, so you can simply open the browser and start exploring Copilot and Copilot Mode. For macOS, Linux, and mobile users, Microsoft is encouraging downloads of Edge so they can try the same AI‑powered shopping experience across platforms and share feedback directly from the browser’s Help and feedback menu.
Why this matters for holiday shoppers
For holiday shoppers drowning in deals, this update essentially turns Edge into a price‑savvy co‑pilot that lives right where you browse. By bringing together cashback offers, price intelligence, and conversational guidance, Microsoft is trying to make the browser itself the smartest place to shop—not just a window into other stores.
As Microsoft continues to expand Copilot across Windows and the web, Edge’s holiday shopping upgrades show how AI can move from basic chat to context‑aware, task‑specific helpers that save both time and money. For US users willing to lean into Copilot Mode, this season’s gift hunt might involve fewer open tabs and a lot more automatic deal‑spotting.
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