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Home - AI and Copilot - Microsoft to reveal rebranding and ambitious “next phase of Copilot” in last-minute “Wave 2” pop up event on September 16, 2024

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Microsoft to reveal rebranding and ambitious “next phase of Copilot” in last-minute “Wave 2” pop up event on September 16, 2024

Dave W. Shanahan September 4, 2024 (Last updated: May 7, 2025) 3 minutes read
Microsoft to reveal rebranding and ambitious "next phase of Copilot" in last-minute "Wave 2" pop up event on September 16, 2024

Microsoft is gearing up to announce the “next phase of Copilot” on September 16, 2024, in an event hosted by CEO Satya Nadella and Vice President of AI at Work, Jared Spataro, on LinkedIn. This significant update is expected to introduce new features for both business and consumer subscriptions, along with a rebranding of Copilot.

Next phase of Copilot event details

Microsoft to reveal rebranding and ambitious "next phase of Copilot" in last-minute "Wave 2" pop up event on September 16, 2024

The “next phase of Copilot” event, scheduled for September 16, 2024, will focus on the commercial aspects of Microsoft’s Copilot services. It will be broadcast via LinkedIn, starting at 11:00 AM ET (8:30 PM IST). The gathering aims to unveil the next stage of advancements in Copilot, a generative artificial intelligence chatbot developed by Microsoft.

Rebranding Copilot strategy and new features for business subscriptions

london hub, Microsoft to reveal rebranding and ambitious "next phase of Copilot" in last-minute "Wave 2" pop up event on September 16, 2024

As part of the event, Microsoft plans to rebrand Copilot, changing “Copilot in Word” to “Microsoft 365 Copilot in Word” and “Microsoft Copilot for Microsoft 365” to “Microsoft 365 Copilot.” This rebranding is part of Microsoft’s strategy to unify the Copilot branding across its various chatbot products.

The event is expected to introduce several new Copilot facilities for Microsoft 365, aimed at enticing more businesses to subscribe at a rate of $30 per user per month. These features will enhance the productivity and efficiency of businesses using Microsoft 365.

Additionally, the event might announce new features for Copilot Pro, Microsoft’s consumer subscription service for its AI offerings. Priced at $20 per month, Copilot Pro offers similar features to the business-focused subscription in Word but has not seen many new additions since its launch earlier this year.

Microsoft Copilot background

microsoft services outage, Microsoft to reveal rebranding and ambitious "next phase of Copilot" in last-minute "Wave 2" pop up event on September 16, 2024

Microsoft Copilot is a generative artificial intelligence chatbot developed by Microsoft, launched in February 2023. It utilizes the Microsoft Prometheus model, built upon OpenAI’s GPT-4 foundational large language model, and is capable of citing sources, creating poems, generating songs, and using numerous languages and dialects. Copilot operates on a freemium model, with a free tier offering most features and a paid subscription, Microsoft Copilot Pro, providing priority access to newer features.

Microsoft AI Copilot has been transforming how businesses handle software development by streamlining the writing of code and offering immediate assistance. It revolutionizes the software development process, promotes creativity, and boosts coding productivity. Copilot ensures that development programs align with business goals and facilitates clear communication between developers and business stakeholders.

The upcoming event on September 16, 2024 to reveal the next phase of Copilot marks a significant milestone in the evolution of Microsoft Copilot. With new features and a rebranding strategy, Microsoft aims to enhance the productivity and efficiency of both businesses and consumers using its AI services. This development underscores Microsoft’s commitment to advancing AI technology and its applications in various sectors.

About The Author

next phase of copilot

Dave W. Shanahan

I’m Dave W. Shanahan, a Microsoft enthusiast with a passion for Windows, Xbox, Microsoft 365 Copilot, Azure, and more. I started MSFTNewsNow.com to keep the world updated on Microsoft news. Based in Massachusetts, you can email me at davewshanahan@gmail.com.

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