Windows 11 Insider Preview Build 22635.3495 (KB5037000) released to the Beta Channel with ads in the Windows 11 Start Menu, app recommendations and more

Microsoft’s Windows 11 takes another significant leap forward with the release of Insider Preview Build 22635.3495 (KB5037000) to the Beta Channel. This update introduces a suite of features and improvements, with the spotlight on testing app recommendations in the Start Menu, alongside enhancements to the Windows Spotlight and Copilot experiences.

Windows 11 Insider Preview Build 22635.3495 (KB5037000)

Start Menu app recommendations

One of the most talked-about features in this new build is the introduction of app recommendations within the Start Menu’s “Recommended” section. This initiative aims to enhance user experience by suggesting apps from the Microsoft Store that might be of interest to the user, based on their usage patterns and preferences. This feature builds on recent improvements, such as grouping recently installed apps and showcasing frequently used apps, to further personalize the Windows 11 experience in this build (KB5037000).

However, it’s worth noting that this feature has stirred mixed reactions among Windows Insiders, with concerns about the potential for these recommendations to feel intrusive or akin to advertisements. Microsoft has addressed these concerns by providing users with the option to disable app suggestions via Settings > Personalization > Start, ensuring that users retain control over their Start Menu content.

Windows Spotlight Experience

The update also brings adjustments to the Windows Spotlight experience, aiming to make it more interactive and engaging for users. Windows Spotlight, known for curating dynamic desktop backgrounds and content, now allows users to engage more directly with the feature. Users can change images, express their likes or dislikes, and enjoy a more personalized desktop experience. These changes are part of Microsoft’s ongoing efforts to enhance user engagement and satisfaction with Windows 11’s aesthetic and functional aspects.

Copilot in Windows

Another significant enhancement introduced in this build (KB5037000) is the updated Copilot experience. Copilot, Microsoft’s AI-powered assistant, now offers improved flexibility by allowing users to undock the Copilot window and resize it according to their preferences. This KB5037000 update is designed to make Copilot more versatile and user-friendly, catering to the diverse needs and workflows of Windows 11 users. The under-the-hood improvements to Copilot, although not elaborated upon, hint at Microsoft’s commitment to refining the tool’s performance and capabilities.

User feedback and the path forward

Microsoft’s Windows Insider Program plays a crucial role in shaping the development and refinement of this Windows 11 Insider build (KB5037000). User feedback from the Insider community is instrumental in identifying areas for improvement, testing new features, and ensuring that updates align with user needs and expectations. As Microsoft continues to roll out new features and updates, the Insider community’s insights and feedback will remain pivotal in guiding the evolution of Windows 11.

About The Author

Dave W. Shanahan

I’m Dave W. Shanahan, a Microsoft enthusiast with a passion for Windows, Xbox, Microsoft 365 Copilot, Azure, and more. I started MSFTNewsNow.com to keep the world updated on Microsoft news. Based in Massachusetts, you can email me at davewshanahan@gmail.com.

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