XBOX is kicking off another wave of celebrations ahead of its 25th anniversary on November 15, 2026. The company has announced new community-created console designs, a free anniversary profile badge, curated XBOX Game Pass collections, additional FanFest tour dates, and the launch of a new official merchandise destination called XBOX Gear.
The anniversary campaign looks back across every XBOX generation, from the original XBOX through XBOX Series X|S, while giving fans several ways to personalize their accounts and take part in events around the world.
Free XBOX Profile Content
XBOX is partnering with community creators Klobrille and Ben Kenobi on a set of anniversary-themed gamerpics, console backgrounds, and a dynamic theme. The designs are available now and can be used on XBOX consoles and through the XBOX app on PC.
On console, players can find the new gamerpic and theme options by opening Settings > Profile > Customize profile. To apply the dynamic background, go to Settings > General > Personalization > My background > Dynamic background.
PC players can change their gamerpic from the XBOX app by opening their profile and selecting the pencil icon, while themes are available from View Profile > Customize profile.
XBOX is also giving players a free XBOX 25th Anniversary profile badge. Anyone who signs in to an XBOX account on console, PC, or the XBOX mobile app can claim it, and it will remain available through the end of 2026.
XBOX Game Pass Collections
XBOX Game Pass is receiving specially curated collections focused on games and franchises that helped define the brand across its 25-year history. The collections will span the original XBOX, XBOX 360, XBOX One, and XBOX Series X|S eras, with titles playable on console, PC, or both depending on the game.
Microsoft specifically highlighted games including Fable Anniversary, Halo: The Master Chief Collection, Fallout 4, and Psychonauts 2. The collections should offer an easy way for Game Pass subscribers to revisit major XBOX releases without having to search through the full catalog.
XBOX FanFest Tour Dates
The XBOX FanFest Tour is expanding with events scheduled across Europe, Asia, Australia, North America, and Mexico. Tickets for each stop will be distributed through city-specific sweepstakes, rather than traditional ticket sales.
| Location | Date |
|---|---|
| Cologne, Germany | August 26, during gamescom |
| Tokyo, Japan | September 17, during Tokyo Game Show |
| London, United Kingdom | September 26 |
| Mexico City, Mexico | October 17 |
| Sydney, Australia | October 17 |
| Toronto, Canada | November 6 |
| Seattle, United States | Details coming later |
Fans interested in attending will need to watch the official XBOX FanFest page for local sweepstakes and eligibility details.
XBOX Gear Store Launches
Microsoft has also opened XBOX Gear, a new official online destination for XBOX-branded apparel and merchandise. The store is now live at gear.xbox.com and launches with three collections: Gloss, Est.01, and Blood Gulch.
The initial lineup ranges from classic XBOX-inspired pieces to more design-focused apparel, with Microsoft promising additional product drops in the future. Blood Gulch is a nod to the iconic Halo multiplayer map and should be especially appealing to longtime Halo fans.
XBOX says more anniversary news, products, and experiences are on the way through its dedicated 25th Anniversary hub. With the official anniversary date landing on November 15, expect the company to keep adding new ways for fans to celebrate in the months ahead.
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